I do have a tendency to over analyze. And I think if I just picked up this book randomly, I could've seen it as a bit of fun and not thought too much about it. But with the movie and hearing all the time about Gaiman these days, I just wonder who this appealed to and why.
It's actually really interesting (and even strangely helpful) to me to know that what you liked was the new-myth-given-a-twist aspect, because that makes me lean more toward thinking that's what Gaiman was going for. That said, I still don't think he succeeded.
Thanks so much; it's so nice when you've read something to hear from others you know who've read it.